Gary Jackson: Fire When Ready Pottery
A Chicago potter’s somewhat slanted view of clay & play
Categories: creativity, rusty

While in Dover, Delaware recently for the “glitter gig” meeting, I had the chance to
tour the Dogfish Head Brewery. They’re one of the sponsors for another large event
we’re working on for this summer. I love factory tour. Love seeing how things are
made. And this time was no exception!

Dogfish Head Brewery is located in Milton, Delaware. Somewhere between Dover
and Rehoboth Beach. And when you pull up to their headquarters, the first impression
is a great one. Not only to they have an incredible treehouse in the front yard, but it’s
all made out of RUSTY METAL!!!… which you know it’s my favorite!!!

Once inside, you’re quickly greeted by a very friendly receptionist… and a lot of whimsical
artwork all over the place. And one pair of chatty blue jeans!!!

Your tour typically starts in the “Tasting Room” where you’re also surrounded by a lot
of Dogfish Head paraphernalia. Including these really great beer barrel tables – with
really great tops made from broken & recycled beer bottles!

And then the factory tour begins. You get to see where the beer is made!
I was amazed at how shiny & clean the entire place was. Now I know that it has to be
for health & safety reasons. But seriously…. shiny silver piping & vats everywhere!!!

Even the “hot-water-pressure-steaming-sanitizing” contraption is shiny…
and has a wonderfully whimsical name! Things are sure getting steamy in there!

Around every corner, there’s artwork, creativity & whimsy everywhere you look!
Including this incredible wall plastered with their own “branded” oval coasters…
creating their own Dogfish Head logo!

So not only to they have great “energy”… but it’s also refreshing to see how they value
artists and their artwork. All around the building, the walls are covered with artwork
created & submitted by local artisans who have sent them to Dogfish Head. Plus, every
year the folks at Dogfish Head commission an artist to create original posters for their
different branded beer flavors. Here are just four of them…

So there’s my quick visual tour. While the whole “beer thing” is completely lost on me…
I do still enjoy a good factory tour. But even more importantly, you know how I LOVE
creativity, whimsy and people who admire, appreciate and encourage the arts!!!


1 Comment

Steve D

January 26th, 2013

What fun! And you’re right, the tree house is spectacular.

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