I ran across this really great animated short on the Internet this evening.
It’s got some great animation. It’s got an incredible cover versions of one of my favorite songs.
Great story… and when it all comes together, a great message from one of my favorite places!
Click here to see the video… “The Scarecrow.”
According to Gawker.com… It’s being called “the most beautiful, haunting infomercial you’ll ever see.” And with Oscar-ready animation from the acclaimed visual effects wizards at MOONBOT Studios set over a score of Fiona Apple covering “Pure Imagination” from the 1971 cult children’s film Willy Wonka and the Chocolate Factory, is it any wonder that Chipotle’s “stealth” promo for a free iOS game is already on a fast-track to become one of this year’s most successful marketing campaigns — all without barely mentioning the word “Chipotle.”
Click here for the full video…
well, informercial… err, App endorsement… oh, commercial?!