Okay, so the s’mores may have gotten the best of us?!
But if you’re going to do something, be sure you do it in a big way!
So Amy came up with the brilliant marketing plan to hype our sugary addiction.
And after a little friendly “name-calling”… we were all S’morons! … with groovy t-shirts!

Amy was truly getting into the spirit of things… and was “bedazzled” with buttons & necklaces
galore! As part of our clandestine marketing campaign, we thought it would be fun for “our”
Art Detour customers to wear ART DETOUR buttons as they went around on the “other” Tour.
We had ART DETOUR buttons, as well as S’MORON buttons for anyone who made a s’more!
Plus, Amy & Wendi had each had buttons printed to promote their own “brand.” And if that
weren’t enough, Amy was also excited to show off her new collection of necklaces made by
Sarah, Wendi and myself (top to bottom).

But a shirt is just a shirt, and a button is just a button.
And with the addition of some hi-octane sugar, you can see where the real fun began!
Caught in mid-air, and Amy’s going to kill me for this, but I LOVED the reaction that came
after I caught her trying to get the first mouthful of her breakfast s’more! Simply adorable!!!

Plus, we couldn’t keep all of the s’moron fun to ourselves, so we also raffled off a t-shirt
for our customers. And there was enough interest by people who wanted their own t-shirt
that Amy actually started taking orders for t-shirt reprints!